Why Artificial Intelligence Technology Will Change Marketing
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Cognitive technology has tremendous potential for marketers, and IT executives are taking notice. No matter your views on artificial intelligence (A.I.), there is no denying that it will forever change our world – and in many ways, it already has. From self-driving cars to cognitive technologies in the workplace, the transformation is well underway,…
Real Time Bidding Media Buying 101
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Back in the days, we would only see and hear advertisements through newspapers, tabloids, radios, and televisions, now is the time to learn about real time bidding media buying. Because of this new form of advertising, products become more visible in the world of business. What are these two anyway? How will it help…
Criteria of an Effective Mobile Advertising Campaign
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Ever wonder how some companies are able to utilize cellular phones and other mobile wireless gadgets to sell through mobile advertising? It is simple and easy enough to try on any company. In the online and wireless world of today—a world also dominated by the ever useful and ubiquitous cellular phone—everyone has access to…
Everything You Know about Performance Advertising is Wrong
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Before subscribing to any performance advertising network services, do some research. Many performance ad network service providers will be more than happy to accommodate your inquiries before you spend any of your online marketing dollars. Just how wrong is it to allow the wrong team of ad “experts” to work on your online advertising…
What is Demographic Segmentation?
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One of the most important factors in marketing is getting to know your target market. In a vast world filled with consumers of different influences & interests, Demographic Segmentation happens to be one of the most powerful and useful methods of classification because it makes the differences of a large group of individuals identifiable.…
Targeting and Re targeting your Audience through a Performance Ad Network
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A Performance Ad Network can help you in re targeting and media planning for the advertisement of your products and services. Targeting the right audience will help you sell your products. If that doesn’t work, you can also try re targeting. Targeting the Audience You have a product that you want to sell. If…
Video Advertising Advantages
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It used to be just TV for video advertising. It used to be just radio for sound and audio advertising. It used to be just the newspaper for print or wordy, fact by fact, advertising. Now everything can be rolled up and rolled in, into one very harmonious medium—the internet. And this ubiquitous new…
RTB Media for Online Advertising
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Real time bidding or RTB media is now being used these days for dealing with the buying and selling of online advertisements. When dealing with a lot of advertisements, online advertising may involve lots of work and even money. Use technology well so that your job will become easier and you can be more…
Targeting Your Target Audience: Use Contextual AdNetwork
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Targeting the targeted audience effectively in a bull’s-eye fashion can only mean utilizing contextual adnetwork. This brings advertising in the online environment to another level of efficiency and efficacy. Welcome to the joys—not to mention the revenues—this type of advertising can bring you and your company. In the world of advertising and money making,…
