The campaign execution, testing, optimization and analysis work that marketers are required to perform manually today has grown too immense for them to handle effectively. Artificial intelligence marketing is a real solution to the nearly impossible challenges facing marketing professionals everywhere. Marketers today must coordinate their campaigns for dozens of devices, technologies, and channels,…

Adtech and martech — what I’ve started referring to as “Madtech” — are meant to make the massively complex work of modern marketing more manageable, but they often create more problems than they solve. The explosion of devices, technologies, and channels, along with the subsequent work that must be done in order to establish…

Consumers now have a host of A.I.-driven tools that help protect them from unwanted advertisements. So how do you reach your customers? Reach their robots first. Although many envision the rise of artificial intelligence (A.I.) as the kind of apocalyptic event only Hollywood can conjure, the truth is that A.I. has already become a…

The importance of mobile in digital advertising cannot be stressed enough. We may not admit it, but most of us verge on addiction and could even be classified as ‘nomophobic’. The impact of this is seen in the minimized boundaries between the digital world and the physical. Whereas, in the past, the user had…

The Martech landscape of 2026 is more complex than ever before. This is a trend that will only gain momentum as the need for efficient digital marketing grows. The question marketers will ask themselves is how do we differentiate? In my opinion, the real question they should be asking is how do we build…

Large enterprises have more resources and personnel, but are often hamstrung by organizational complexity, making the need for a single, smarter solution all the more valuable. The media landscape has transformed into an impossibly complex network of consumer and engagement channels, and naturally, marketing has followed suit. There is no shortage of debate over…

Attribution is difficult no matter who you are, but if most or all of your conversions happen offline, it can feel downright impossible. Here’s how you can make sure that every offline purchase is linked to the online activity that inspired it. If there’s a Holy Grail of digital marketing, it’s true attribution. The…

How to make the most out of the multi channels campaigns by taking full advantage of cross channel attribution As marketers we are all too familiar with the attribution headache. In a nutshell, there are levels of attribution we must take into account when judging the ultimate effectiveness of a marketing channel. Measuring value…

With applications in everything from cybersecurity to human resources, artificial intelligence has the power to bring changes that will shift not only entire industries, but entire global economies as well. Change may not be easy, but it is certainly inevitable — the explosion of technological innovation in recent years is proof enough that all…