Preserving the safety of your brand is of the utmost importance to us at Adgorithms. We strive to provide a safe environment for all advertisers in real time.
This way, you can rest assured knowing your ads will appear only on approved premium sites. Beyond employing premium websites on our network, our RTB technology also scans all sites in real time, thus making sure your ad appears only on appropriate websites.
Who can benefit brand safe advertising?
- Advertisers with sensitive products requiring strict guidelines regarding ad’s placement.
- Agencies who are accountable for protecting the advertiser’s brand name.
How does brand safe advertising work?
We at Adgorithms use guidelines to make sure that your brand is protected. We have maximum control over your ads’ placement, content and the networks and exchanges that will employ it. We inspect all new websites to make sure they meet our strict standards prior to their acceptance to Adgorithm’s network.
As an example, let’s assume you are advertising a major US bank. You would want to avoid seeing your ad on websites containing inappropriate content. Alternatively, you could choose to display your ad only on the world’s top 10 news and business websites and not on minor blogs or websites. Brand safe advertising combined with our RTB technology checks the appropriateness of websites in real time and displays your ads only on websites that boost the brand’s name.