Data Series for Everyday People from our not so Everyday Data Expert
Maximize your Data. A common cliche which works not because it makes you feel like a superhero, but because it’s true. Marketers set up an abundance of campaigns, target new channels as soon as they are target ready, utilize endless resources including manpower, time and money and end up with piles and piles of…
Is Cost-Per-Hour a Reality in Programmatic?
As big-name brands start experimenting with the new cost-per-hour metric, the advertising marketplace may be headed for a major shift. The Financial Times (FT) formally announced the launch of a new time-based measurement in digital advertising. The publisher anticipated that the cost-per-hour (CPH) metric would replace the traditional cost-per-thousand (CPM) one, which only measures the number…
There’s No Such Thing as a Fully Consolidated Marketing Stack
Rather than consolidating their systems, marketing networks seem only to be expanding, as more and more tools are developed to accommodate the growing number of media channels on which brands are expected to be present. In the last 20 years, the field of marketing has undergone dramatic changes. Whereas advertising was relatively straightforward in…
For Small Businesses, Automated Marketing Is Finally Within Reach
Once accessible only to big-budget brands, automated marketing tools are finally within the price range of many SMBs. But with these tools come a whole new set of challenges. According to our research, businesses without automation spend approximately 71% of their time and resources planning and defining businesses processes. Consider that there are more than…
Why Marketers Are Having Such a Hard Time Delivering Ads Efficiently
Modern campaigns have to be fully individualized if they’re going to resonate with consumers, a complex problem made all the more challenging by unreliable data. Today’s digital consumers are a hard group to please. For a marketing campaign to engage them in a meaningful way, it must directly address their specific needs or situation,…
Today‘s Early Adopters Will Conquer Tomorrow’s Marketing Landscape
Evolving technologies and more demanding customers are inciting rapid change in digital marketing. By embracing these changes quickly and proactively, marketers could convert them into big opportunities. Most leaders and experts seem to agree: advancing technologies and increasingly connected consumers are the forces that drive marketing today. Companies and agencies are tripping over one…
Man-Machine Collaboration Will Transform Even the Highest Levels of Work
Machines have been making work easier for some time now, but thanks to cognitive technologies, they’re about to start dealing with much higher-level tasks — as well as make us all better workers. The technology we create to handle human tasks is advancing at a rapid rate, increasingly becoming smarter, more efficient, and more…
In Marketing, Machine and Man Must Work In Harmony
Fears that automated cognitive technology spells the end of the human workforce are unfounded: an appropriate balance of man and machine will lift customer value and human productivity to new heights. A Forrester report should put alarmists’ fears to rest – machines are not going to have a negative impact on the job market. In…
A Comprehensive Set of AI Standards and Best Practices Could Be On the Horizon
Five of the biggest tech companies are teaming up to establish clear rules and regulations to guide the development of artificial intelligence. Five digital behemoths — Facebook, Microsoft, Google, Amazon, and IBM — officially announced they are joining forces to develop a set of standards and best practices for artificial intelligence. Called the Partnership on…
Why Planning Ad Investment Has Become a Losing Game
Low-quality and bot-driven traffic make it nearly impossible for marketers to make informed decisions about their ad spend without the right tools. The digital media landscape offers a wealth of information that marketers can use to make buying decisions — yet more money is being wasted on bad media buys than ever before. Even…
