Facebook as a Marketing Tool?
Repeatedly, people from the Internet have been thinking of viable and cost effective ways of marketing their products and services online. With the global financial crisis, many businesses are scrimping their way out of advertising and/or marketing costs. With the viral popularity of social media platforms, individuals, as well as businesses took the plunge…
Facebook Ads in a Nutshell
What is a Facebook ad? Have you seen that Twitter-like thing mixed with a banner ad at the right side of your Facebook page? Those are Facebook ads. And did you know that the ads that appear on the right side of your page are not the same ads that might appear on the…
Cool Performance Advertising Tricks You Aren’t Using
Performance-based ads, for years, proved to be one of the most powerful ways of getting the word out about your business on the Internet. Your ads will almost certainly become ubiquitous in terms of appearing on websites that are of the same topic as your business. So what are some of the cool performance-based…
A Facebook Ad Manager’s guide on how to put up an effective FB Ad Campaign
Facebook advertisements can be via Facebook ads coupon. Using the coupons can be redeemed only after necessary purchases are made. Ads can be properly managed only with the use of the Facebook ad manager. Facebook ads can generate more revenue against Facebook Ad Cost if properly put up. The most common campaign is though…
The Importance of Lead Generation
Every piece of bread has its butter, and if business were bread, the butter would be the sales generated daily as a response from consumers who they have sold their products or rendered services to. And where can business gain quality potential buyers most other than from Lead Generation? To those who are not…
Why Artificial Intelligence Technology Will Change Marketing
Cognitive technology has tremendous potential for marketers, and IT executives are taking notice. No matter your views on artificial intelligence (A.I.), there is no denying that it will forever change our world – and in many ways, it already has. From self-driving cars to cognitive technologies in the workplace, the transformation is well underway,…
Real Time Bidding Media Buying 101
Back in the days, we would only see and hear advertisements through newspapers, tabloids, radios, and televisions, now is the time to learn about real time bidding media buying. Because of this new form of advertising, products become more visible in the world of business. What are these two anyway? How will it help…
Criteria of an Effective Mobile Advertising Campaign
Ever wonder how some companies are able to utilize cellular phones and other mobile wireless gadgets to sell through mobile advertising? It is simple and easy enough to try on any company. In the online and wireless world of today—a world also dominated by the ever useful and ubiquitous cellular phone—everyone has access to…
Everything You Know about Performance Advertising is Wrong
Before subscribing to any performance advertising network services, do some research. Many performance ad network service providers will be more than happy to accommodate your inquiries before you spend any of your online marketing dollars. Just how wrong is it to allow the wrong team of ad “experts” to work on your online advertising…
