What is Mobile Advertising?
One of the forms of reaching potential customers that is gaining popularity these days is through mobile advertising. People are not only limited to getting advertisements on television, radio, newspaper, magazines, billboards and internet, but also through their mobile phones. Definition Mobile advertising is a type of advertising done through a wireless device such as…
What is Demand Side Platform?
A demand side platform (DSP) is an advertising platform online that makes it easy for an advertiser to buy and sell online display advertising on multiple ad exchanges. DSPs are systems created by an ad buyer or an agency to buy inventories from a variety of platforms. An ad network, simplified, is when a group of…
The Truth About Performance Advertising
Much talk has been made about performance advertising. When the Internet was just starting to take off before it became a modern-day utility more than a decade ago, traditional advertising enjoyed the immense patronage and confidence of large companies. Even small businesses have benefited hugely from the successes that traditional advertising has brought to…
Questions to Ask About Performance Advertising
How much is my budget? The very basic marketing question of all. There’s no point of trying to get the best online performance-based advertising service if your budget doesn’t allow you to. In some cases, it could be costly, depending on the type of ad, product, the audience that you are trying to target…
Shocking Facts about Performance Advertising
There are indeed some shocking facts about performance advertising. Performance advertising networks provide companies with an almost unfair advantage over the competition with cutting edge online ad campaigns. Performance advertising has been considered as one of the best means to achieving success online. It essentially gets your brand in front of the line and…
Is it Time to Consider Real Time Advertising as an Alternative to Performance Advertising?
Summary: Real time advertising is a new way of serving ads that is a viable alternative to performance advertising. Real time advertising, often referred to as real-time bidding or RTB, is perhaps the most advanced form of Internet advertising today which could one day replace entirely the more conventional performance advertising. However, is it time…
Performance Advertising is Ads Display Based on Target Audience
Performance advertising takes a new meaning of brand awareness and sales generation in a campaign that most certainly comes in a package. The measure is real-time and is metric-driven in a sense that the return of investment can be computed in almost the same time a response or action occurs to a text or…
Why Marketers Are Having Such a Hard Time Delivering Ads Efficiently
Modern campaigns have to be fully individualized if they’re going to resonate with consumers, a complex problem made all the more challenging by unreliable data. Today’s digital consumers are a hard group to please. For a marketing campaign to engage them in a meaningful way, it must directly address their specific needs or situation,…
Man-Machine Collaboration Will Transform Even the Highest Levels of Work
Machines have been making work easier for some time now, but thanks to cognitive technologies, they’re about to start dealing with much higher-level tasks — as well as make us all better workers. The technology we create to handle human tasks is advancing at a rapid rate, increasingly becoming smarter, more efficient, and more…
In Marketing, Machine and Man Must Work In Harmony
Fears that automated cognitive technology spells the end of the human workforce are unfounded: an appropriate balance of man and machine will lift customer value and human productivity to new heights. A Forrester report should put alarmists’ fears to rest – machines are not going to have a negative impact on the job market. In…
