Why AI Is a Catalyst for Change in Enterprise
With applications in everything from cybersecurity to human resources, artificial intelligence has the power to bring changes that will shift not only entire industries, but entire global economies as well. Change may not be easy, but it is certainly inevitable — the explosion of technological innovation in recent years is proof enough that all…
Data Series for Everyday People from our not so Everyday Data Expert
Maximize your Data. A common cliche which works not because it makes you feel like a superhero, but because it’s true. Marketers set up an abundance of campaigns, target new channels as soon as they are target ready, utilize endless resources including manpower, time and money and end up with piles and piles of…
Is Cost-Per-Hour a Reality in Programmatic?
As big-name brands start experimenting with the new cost-per-hour metric, the advertising marketplace may be headed for a major shift. The Financial Times (FT) formally announced the launch of a new time-based measurement in digital advertising. The publisher anticipated that the cost-per-hour (CPH) metric would replace the traditional cost-per-thousand (CPM) one, which only measures the number…
There’s No Such Thing as a Fully Consolidated Marketing Stack
Rather than consolidating their systems, marketing networks seem only to be expanding, as more and more tools are developed to accommodate the growing number of media channels on which brands are expected to be present. In the last 20 years, the field of marketing has undergone dramatic changes. Whereas advertising was relatively straightforward in…
For Small Businesses, Automated Marketing Is Finally Within Reach
Once accessible only to big-budget brands, automated marketing tools are finally within the price range of many SMBs. But with these tools come a whole new set of challenges. According to our research, businesses without automation spend approximately 71% of their time and resources planning and defining businesses processes. Consider that there are more than…
Man-Machine Collaboration Will Transform Even the Highest Levels of Work
Machines have been making work easier for some time now, but thanks to cognitive technologies, they’re about to start dealing with much higher-level tasks — as well as make us all better workers. The technology we create to handle human tasks is advancing at a rapid rate, increasingly becoming smarter, more efficient, and more…
A Comprehensive Set of AI Standards and Best Practices Could Be On the Horizon
Five of the biggest tech companies are teaming up to establish clear rules and regulations to guide the development of artificial intelligence. Five digital behemoths — Facebook, Microsoft, Google, Amazon, and IBM — officially announced they are joining forces to develop a set of standards and best practices for artificial intelligence. Called the Partnership on…
The Economist’s Case for Artificial Intelligence
Despite concerns over the possible risks posed by artificial intelligence, economist Jason Furman believes the technology holds the key to revitalizing economies around the world. The economic debate over artificial intelligence (A.I.) has been raging with fervor in the last few decades, particularly as automated and cognitive technologies have reached new (and pervasive) levels…
Big Data Is Officially Too Big for Humans Alone to Handle
Big data has made manually processing and identifying relevant information impractical, if not impossible for today’s marketers. Have consumer expectations exceeded marketers’ capabilities, or do organizations just need a helping hand in order to meet them? The modern consumer is engaged on multiple devices and platforms every day. Not only that, he/she expects an…
Why Artificial Intelligence Technology Will Change Marketing
Cognitive technology has tremendous potential for marketers, and IT executives are taking notice. No matter your views on artificial intelligence (A.I.), there is no denying that it will forever change our world – and in many ways, it already has. From self-driving cars to cognitive technologies in the workplace, the transformation is well underway,…
