Leading Team

Or Shani

Adgorithms’ CEO & Founder

Or Shani is CEO and founder of Adgorithms and Chairman and Founder of the AI Marketing Association. Or is the visionary behind the company’s signature technology, Albert—the world’s first and only self-driven marketing and advertising platform.

Adgorithms and Albert are the marriage of Or’s deep-seated knowledge of programmatic buying and predictive analysis, and his frustration with the inefficiencies of widely-accepted digital advertising practices, such as manual “optimization” and assigning “experts” to each individual advertising channel.Prior to Adgorithms, Or spent a decade working in online advertising, primarily as a data scientist and ultimately as a VP, Marketing, for Supersonic Ads, Online 365 Ltd, Playtech Group, and others.

Or is a member of the Forbes Technology Council and the Young Presidents Organization (YPO). He’s also regular contributor to publications including Forbes, Wired, AdExchanger,, Marketing Land, and others.