Real Time Bidding
RTB is a bidding system that offers the opportunity to dynamically bid impressions.
Meaning that instead of paying a fixed price per 1000 impressions, you offer the price you are willing to pay per specific impression. All this is being done in real time – less than 150 milliseconds. The bids are made based on the website, the ads’ placements, number of desired impressions and other segmentation criteria. As the advertiser you can bid the price you are willing to pay per specific impression rather than paying a fixed price per 1000 impressions, when some of them may not be relevant for you.
RTB technology is at the forefront of innovations in the advertising world. Our platform not only allows access to the majority of the world’s leading exchanges, networks and premium sites, it also contains superior targeting methods and advanced bidding options.
Advantages of RTB:
- An impression based real time targeting helps you learn exactly what works best for your product. This will contribute to an effective optimization process of your campaign.
- Ability to customize ads in real time according to the viewer’s digital traces.
- Minimize ad spent loss.
- Maximum control over campaigns’ pricing.
- Reaching the precise audience you need since you don’t buy bulks of impressions but specific users that are of interest to you.
How does RTB work?
Below are a few examples to illustrate the meaning of RTB and its benefits beyond the standard targeting parameters (Geo Target, Gender, Age, Category, Demographic, etc). Let’s say we want to set a maximum bid price for display ads in a campaign (bid = $1 DCPM). We can set the system to change the bids according to a set of rules, and all in real time (50 milliseconds before the ad loads)!
For example:
- if your ad appears below the fold – bid 0.25c
- if the user is seeing the ad for the first time – bid $1
- if the user saw the ad 3 times this week – bid $0.5
- if the user saw the ad 5 times this week – bid $0.1
- if the user saw the ad 7 times this week – don’t bid
- If the user visited your site in the past (retargeted user) – bid $3
- If the user visited your site and left at the checkout – bid $5 (and show him an ad with a discount!)
- If the user usually visits sites similar to yours – bid $2
Optimization
Whether your business is small, medium or big, you want to make the most out of what you have and, of course, make as much money as possible. Working with our optimization experts and using our unique optimization tools will surely extract everything there is out of your marketing efforts.
You managed to get a lot of visitors to your site but none of them are turning into paying customers? We at Adgorithms.com can help you! Our advanced optimization tools will help you enhance the value of your existing website and boost the number of visitors converting into customers. Using our powerful optimization tool can help you bring new customers to your site by improving your sites’ usability, prolonging the average time a user spends visiting your site, enhancing the effectiveness of your landing pages etc.
This optimization tool is, of course, included in each of the services we provide: whether it being the Performance Ad Network, Affiliate Program, SEM and so on. No matter what marketing channel you choose to use, we have one goal at heart: To make more money for you at minimum time with minimum advertising expenses.
Using our Algorithm technology enables us to view your business as a hole and to analyze your marketing plan in order to see which strategy will work best for you.
Algorithm
In mathematics, computer science, and related subjects, an algorithm is “an effective method for solving a problem using a finite sequence of instructions”.
Adgorithms, created a series of algorithms that help every advertiser achieve their goal while maintaining the minimal spent for the maximum revenue.
Adgorithms vast experience make us confident we can do that for you as well, regardless the vertical/product or idea you want to sell/promote.
Predictive Analysis Machine
In order to harness all methods available to improve our performance optimization process, Adgorithms has built a team constructed of specialists from the fields of Artificial intelligence, Big Data analysis, Applied math and Behavioral sciences. This team was brought together with the sole purpose of developing and implementing advanced online predicting systems.
Fluid in their development of PAM our skillful team is continuously introducing new tools and methods, providing a unique and valuable service to our clients. By cultivating and adapting the newest, fresh out of the academy, models and techniques in the fields of machine learning and AI, we make sure that our clients get, not only the best and most precise optimization process, but also the most efficient process science can offer.