It used to be just TV for video advertising. It used to be just radio for sound and audio advertising. It used to be just the newspaper for print or wordy, fact by fact, advertising.
Now everything can be rolled up and rolled in, into one very harmonious medium—the internet. And this ubiquitous new medium rolls up all three traditional media. But of all these three, the video is still one of the most powerful tools in the arsenal of the ever influential Word Wide Web.
Video through the Internet can mix and match and put together audio and text with moving graphics. And this attention grabbing aspect of the Internet and the mass media can be a very compelling and powerful tool to sell products and services. It has been so since the television started playing advertising video in the early 20th century.
On a web site that is based on text, it will be the most interesting part of the entire web page. It is very attractive to internet surfers to see a video amidst a sea of text, letters and numbers.
Due to its ability and inherent attractiveness to all people, video advertising can really sell more effectively.
The first and foremost need in advertising is to grab attention.
This is the very first and foremost strength of video advertising against all other forms in the Internet. Pop up textual advertisements are not as powerful as videos embedded in a web page. For these videos to work effectively however, context of the web site and the advertisement itself must jive and be in sync.
Aside from its ability to attract immediate and complete attention from internet surfers or viewers, video advertising can also cover content in a more comprehensive and visually stimulating manner.
The phrase “lusciously red apples” can already be considered powerful and evocative in its imagery. But it is no match to a video of red luscious apples in a basket being eaten by a child whose facial expression overflows with appetite, joy and utter fulfillment. Now, no words can beat that.
It is this quality of videos that they are considered as the powerful of all media.
Another advantage of video advertising has something to do with television’s nickname—the idiot box.
Television with its motion pictures needs only seeing to process the information presented to the viewer. It requires no special literacy or educational attainment for people or audiences to grasp and understand the meaning of videos it presents.
Although some of the elite intelligentsia will discriminate on the television and its capacity to be the idiot box, it is this very property that television became immensely powerful in all races and places.
Images need no explanation. Images need only images. Add that with sound and people will understand what they see.
It is this facilitation to an easy understanding of content that advertising through video is most preferred and also most expensive. And this is what makes video advertising the powerful selling tool it is today in the online world.
