Every piece of bread has its butter, and if business were bread, the butter would be the sales generated daily as a response from consumers who they have sold their products or rendered services to. And where can business gain quality potential buyers most other than from Lead Generation?
To those who are not quite familiar with the term. Lead Generation is used to define the creation of consumer interest and curiosity about a certain product or rendered service. It is the ability to be able to gain a number of potential clients for a business. This term could often be heard involving internet marketing or in telecommunications.
Where are these leads coming from?
When we surf around the internet, we stop by sites that do catch our interest. Sometimes we leave right away, and sometimes we linger around longer, and then we see the sign up button for some newsletter or a free quote. We suppose that’s one, but there are others. Leads can come from many other factors.
•Signing up for newsletters (as mentioned previously)
•Fax & mailings (both in emails and paper)
•Surveys
•Fairs & Trade markets
•Database Marketing
•& even calling in for inquiries
•Search engine results
•Customer referrals
Leads can also be generated by other marketing campaigns.
Another way of generation is by referring to companies that they call business information/intelligence portals. Companies like these generated leads from a single point of reference.
Without leads, a company misses out on a high rate of sales conversion. Mainly because leads already have a slight interest in the product or service to begin with and simply is another market audience that needs re targeting. Sure there may be other ways to get sales, however the consumers that do come from this method of deriving sales, just so happen to be some of the most with the highest potential of purchasing. After all it is know that about 70% of re targeted audiences are most likely to purchase.
Having leads prove to be highly effective in generating results without any or minimal effort required. This pushes for fast results when it comes to business, therefore earning revenue for the industry really quite fast, which is also why they are of high demand. This is why many companies push to purchase leads from those information portals.
Another big reason why leads get high results is that aside from being “ready for re-targeting”, is also because they have already been segmented. At least reliable companies do. They do the market research for you and classify the leads using geographic and demographic segmentation, and if they can help it, they will even apply high quality marketing techniques like behavioral studies and contextual targeting to ensure maximum results.
Hand in hand with RTB technology, and a reliable performance advertising network, lead generation can’t get any better. Business can expect maximum revenue, a constant flow, and there will be nothing more than smooth sailing ahead.
