A Performance Ad Network can help you in re targeting and media planning for the advertisement of your products and services. Targeting the right audience will help you sell your products. If that doesn’t work, you can also try re targeting.
Targeting the Audience
You have a product that you want to sell. If you’re selling, for example, health supplements, you need to target people who are health conscious. Your target customers may also be those who are looking for additional products that could keep them healthy.
These types of customers can be targeted over the internet through advertisements. You or the performance ad network you have chosen need to show your advertisement to the right person. There are data aggregator firms that can provide the performance ad network with the right information.
So who is your target person? Who is your audience? You need to find out what websites they visit most often. You need to find out what they usually buy over the internet. These information can help you target the right audience.
Re targeting the Audience
When you have placed advertisements that have targeted audience, there is still a chance that they wouldn’t purchase your product at once. According to statistics, about 95% of visitors to a website leave the site without even making a transaction.
So what do you do? Re targeting the customers is one of the keys! When customers are re-targeted, 70% might more probably buy a product or pay for service. This advertising tool is very effective since it is more likely that you will get results.
When you use this marketing tool, you target those that have been to your website before and for one reason or another have come back to visit you again. You can re-target users that already know the brand of your product. You can also target visitors to a certain page on your website, so you don’t necessarily need to target everyone who visits your site.
Look for a performance ad network that re-targets potential customers based on their history of navigation in your website. For instance, if you sell clothes, you can show an advertisement of a dress to one who has looked at dresses before or an ad for suits to those who are interested in these.
Some of these ads may appear to certain customers in a more eye-catching or attractive way. This can come in the form of a discount or getting something for free when you buy one of the products. When you leave the website, you may find that the next website you visit will show the same ad but with a more interesting offer.
Media Planning
Good media planning can also help you target the right audience. Media planners will choose the right time and space in different kinds of media. For ads over the internet, a performance ad network can choose where and when to show an advertisement for your product and services.
Adgorithms.com contains information that can give you more knowledge about a performance ad network and services they may offer you and your company. Targeting and re targeting you audience, as well as media planning are important in marketing and you can get help from a performance ad network.
The author has been in the performance ad network industry for more than a decade. He has contributed relevant articles on media planning and re targeting to major online and offline media outlets.
