Real time bidding or RTB media is now being used these days for dealing with the buying and selling of online advertisements. When dealing with a lot of advertisements, online advertising may involve lots of work and even money. Use technology well so that your job will become easier and you can be more efficient.
Real time advertising is also being chosen over traditional forms of advertising online. There are advertisements presented in other forms of media like television, radio and print. With the rise of internet, there are also different kinds of advertising here that aims to reach their audience in the World Wide Web.
Bidding in real time
Real time bidding has its many advantages for you and your business. Compare it with other techniques you have done before and see how different it can be.
Advertisers pay for users online who will see their advertisements. For example, a travel agency would buy audiences that would see their travel advertisements. That is the same way with other types of audiences.
But in this case, sometimes, in that bulk of impressions, there are those that are not really interested in travelling or do not have the time or money to do so. Advertisers still pay for that bucket of 1000 impressions, for example.
That is not the case in real time bidding. Advertisers choose the users that they want to pay for. That is a well-targeted system of buying online audiences.
Not only that. In real time bidding, the advertisers can also have control on the price of each impression. If one user is more valuable than another, he can choose to pay a higher amount for that important person. The users who are closer to buying the product offered are deemed as valuable in online advertising.
Learn more about RTB media.
Advertising in real time
Real time advertising also has its advantages. This form of advertising takes advantage of what is going on in the present time and show advertisements that are relevant to that. It seeks to advertise to the right people at the right time.
For example, a person who says she is going to be a butterfly for Halloween and she needs to get one, would more likely respond well to an advertisement for a butterfly costume with a website. That is a specific audience for a specific product. With this type of advertising, targeting audiences would work well.
As is presented in the most recent example of the updating of a Facebook status, the time element is also an important factor in advertising in real time. The need of the Facebook user was being met when he was provided with a solution for his concern for a Halloween costume.
With this kind of advertising, money is spent well. Because you are advertising according to the needs of the users, less money is wasted from your advertising budget.
