Real time advertising is changing the way people do advertising online.
This type of advertising is being used in search engines, social media networks and other websites.
More advertisers are becoming more interested in what is happening right now. That can be an important aspect that consumers consider when viewing advertisements. Advertisements that appeal to what is happening to them at the present moment will more likely be more interesting to them.
Search engines
Search engines are not only a place to look for information you want, it has also been a place to advertise for different companies. Google, Yahoo and Bing are providing you with websites from around the internet related to your search at that time.
When, for example, a user types flowers, out comes a long list of websites that can give you information about different kinds of flowers. They may even provide pictures of these. You may also notice that there might be an advertisement that entices you to deliver flowers to your loved ones, with a fee.
Unlike traditional advertising like in television, advertisements shown to viewers may not always be directed to who is viewing the advertisement at that time. But with advertising in real time, information needed at that exact moment can be provided by an advertisement.
That is how advertising in real time can work when users search for keywords online. See how it will work for you.
Social Media
There are different social media networks available online, one of which is the very popular Facebook. In sites, like these, there also occurs advertising based on what is happening at the present moment in that site.
Status updates and wall posts that are being updated and posted right now are getting the kind of advertisements that are related to them. If, for example, you update you status and say that you want to travel, you may find that advertisements displayed may feature travel tours with discounts and other promotions.
Based on what you are doing in your account, you can find advertisements that might be interesting for you. They may also be related to your likes, dislikes, favorites and other information posted at the moment in your profile.
Searches done online are done individually. When a user engages in social media, he is not just typing something individually; he is sharing it with others in his network. That is one of the advantages of advertising using social networks, you target one and you can reach more.
Websites
Other websites that are meant to sell their products online are also making use of advertising based on real time. Based on who is online and what the user is doing there, advertisements that are relevant to them are shown.
Amazon does a great job at this. Based on the behavior of someone who is online at that moment, the website makes suggestions on what he or she might be interested in. These recommendations can be related to what he just searched there.
In the future, there might be more who will be using such a technique in advertising. But this time, many are already realizing the advantages of real time advertising.
