Repeatedly, people from the Internet have been thinking of viable and cost effective ways of marketing their products and services online. With the global financial crisis, many businesses are scrimping their way out of advertising and/or marketing costs.
With the viral popularity of social media platforms, individuals, as well as businesses took the plunge and use this platforms to increase their visibility. With Facebook’s membership with over 3.07 billion members and growing, not to mention their increasing features, Facebook can thus be gauged as one of the most, if not the most popular solution to the restricted budgets of most businesses.
There are several ways you could use Facebook to market your products and services. Some may be free and some are paid. Regardless of whether it is paid or free, the fact still remains that it could exponentially grow your business – whether online or offline.
So, what’s the big hype about Facebook as a marketing tool? Below are some of the advantages of using Facebook as a marketing tool.
1. Number of users – Currently, Facebook has over 400 million users, 50% of which are active daily users. As such, you are definite that you could either soft sell or hard sell your products (your choice, but that’s another story).
2. Instant Traffic – Marketing as always is a numbers game. With the number of Facebook users throughout the world (which most surveys conclude that if Facebook were a country, it would be the 3rd largest country in the world), you would definitely get the traffic that you need.
3. Offers laser targeted traffic – With the number of users Facebook have, not to mention the features they have, you could get your target market at your whim (of course there are rules and techniques, but then again, that’s another story).
4. Lesser competition – With the increasing number of Facebook fanatics, so to speak, Facebook recently overtook Google as the website with the most traffic. What’s nice to hear is that not all business men, or internet marketers for that matter, has taken advantage of the fact that Facebook can indeed be a good source of marketing your products and services.
5. Less expensive – Did you know that Google used to sell their Pay Per Click ads at a peanut price? Now, getting to Google and using their various ads and features are expensive. Now, they have to think twice as Facebook sell their ads and pay per click the way Google was doing it years ago. Thus, marketers would be able to address their budget constraints and at the same time getting the leverage they need.
Wouldn’t you want a low cost budget marketing arsenal just like Facebook? Wouldn’t you want to join the bandwagon, while it’s fresh and hot? Hop in and join the fun. Facebook marketing serves you with two purposes – getting your targeted traffic and conversions and at the same time building relationships and enjoying the engagement.
