Before subscribing to any performance advertising network services, do some research. Many performance ad network service providers will be more than happy to accommodate your inquiries before you spend any of your online marketing dollars.
Just how wrong is it to allow the wrong team of ad “experts” to work on your online advertising campaigns. It’s as huge a wrong as losing most or all of your $20,000 advertising and marketing budget. Putting your online business and your reputation into the wrong hands will sabotage your chances of taking a piece of the Internet marketing pie. And once your reputation has been damaged online, it takes a couple of months or even years to repair them by rebuilding a positive image once more about you and your business.
So how do you steer clear from the pitfalls of subscribing to the wrong performance advertising network?
Do a lot of research. This can’t be stressed enough, because it’s you and your business that’s in the line. The Internet is a powerful PR tool, whether it is used to build a positive business image or otherwise.
Before allowing any ad agency to work on your online marketing campaign, get a list of the most basic questions of all to find everything about the ad agency that you intend to contact. The questions should be based on the following:
- How long has your ad company been in operation?
- Could you provide a list of successful campaigns that you have worked with in the past?
- Are you focused on working on just a few specific industries?
- Would I be allowed to work with you every step of the way?
- What is the level of transparency that you can provide for this project?
- How much will this campaign cost me? Why?
Phone not just one performance advertising network, but get in touch with a lot. If you could talk to at least 10 ad network, chances are you’ll get a better picture of how the industry works. You’ll be able to compare prices, and best of all, you’ll be able to see which among these ad agencies has a proven track record and can provide you with the best value for your marketing and advertising dollar.
