Ever wonder how some companies are able to utilize cellular phones and other mobile wireless gadgets to sell through mobile advertising? It is simple and easy enough to try on any company.
In the online and wireless world of today—a world also dominated by the ever useful and ubiquitous cellular phone—everyone has access to cellular phones. It is not just a commodity these days. It is a necessity—even one of the bare necessities a person in today’s global and connected world cannot live without, even for a single day.
In the connectivity that happens every second in almost any place in the world, it is easy to gain access to information and to people. Technologies we have today are connecting the world in a dimension impossible to people who lived two decades, or even just a decade, ago.
This dimension of connectivity and being wireless or mobile makes selling also wireless and therefore more efficient.
A salesman no longer needs to stand in a street corner trying to convince passersby to stop and listen to something he wants sold. All he needs sometimes is to send a text message, or an SMS, to potential clients and potential customers.
Sales can be wireless, too.
This is where effective mobile advertising campaigns take their place in the sales market.
There are very simple principles and guidelines to follow to make sure your mobile advertising campaign is successful. Determining the meaning of success for a certain advertising venture depends solely on the purpose of the company or the organization that advertises. It could be revenues or simply to make the public know and like the company.
For mobile advertising to work, you must first obtain reliable software that can simultaneously send mobile advertisement messages (in either SMS or multi-media messaging).
After the software, come the messages that will be sent—the advertisement itself.
Since mobile advertising mostly takes the form of text in SMS or text messaging, the elemental properties of a good and successful textual advertisement must be present.
It must be catchy. It must be concise. It must be complete. It must grab attention and be able to sustain that attention through follow up details or advertisements.
Since it is easy and mostly inexpensive to send out mobile advertisements—especially those done through texting or SMS—it will not be very difficult to send as much advertisements as a company wishes.
There is a danger here though. Over sending messages, either in frequency and the intervals between mobile advertisements can cause annoyance. You would not want your company’s way of passing or sending mobile advertisements be a nuisance to those who patronize or will in the future patronize your company or its products.
Ethics and the mechanics of building long and lasting relationships with your targeted audience are very essential if a mobile advertising campaign will be successful.
A mobile advertising campaign utilizes cellular phones and other wireless devices which are in their nature personal. Unlike the television which one cannot carry all the time and be connected or exposed to 24 hours a day, a mobile device is pretty much part of life—it goes and stays with its owner.
Of all criteria, this is the most important to consider in mobile advertising—delivery matters most.
