Performance-based ads, for years, proved to be one of the most powerful ways of getting the word out about your business on the Internet. Your ads will almost certainly become ubiquitous in terms of appearing on websites that are of the same topic as your business.
So what are some of the cool performance-based advertising tricks to that you may not be using yet?
- Make the ad headline urgent. There’s nothing else that will make other people do what they want now than a very urgent headline. Use the words “Now” and “Today” to make your target audience feel the urgency of what you are offering.
- Use the word “Exposed”. This word has been used in many performance advertising campaigns many, many times. Why? Because it works. Why? The word “exposed” implies that something has been kept secret, and now, through whatever it is that you are selling, people will have the chance to know about the “secret”.
- Use the power of “How to”. This is one of the most power set of words out there that when used properly will get your ad’s click through numbers through the roof. “How to” almost always attract people’s valuable attention because it makes people feel that what you are offering will provide a solution.
- Ask questions to arouse interest. How does “Are you losing millions?” appeal to you? People will almost always stop whatever they are doing when they encounter questions that arouse interest.
Above all, always remember to appeal to people’s emotions. Use words that will evoke people’s emotions, as people buy mostly out of emotion and try to justify their buying decision later on with logic.
These are just some of the tricks that you need to incorporate into your performance advertising campaigns. Use them and you will certainly reap the benefits of increased click through and, eventually, increased sales.
Adgorithms.com is a leading performance advertising network that provides full service online advertising products.
