Among all types of online advertising, Social Advertising has shown the most rapid growth in the past several years. And indeed, Social Advertising is the quickest and most cost-effective way to promote your business or product.
In the past, web users were restricted to a passive form of experiencing the internet; they were only able to view websites and content delivered by companies and merchants. The formation of WEB 2.0 which is characterized by collaboration and information sharing among users brought along the use of many applications such as: blogs, social networks, Wiki sites, Multimedia sharing, forums, Social Bookmarking and so on. The opportunities created by this transformation were summarized best by O’Reily and Battelle in their WEB 2.0 conference: “Customers are building your business for you”. This goes to say that we can leverage the sharing and collaboration among users for the means of promoting your product/service. This simple notion is what lies behind the various methods combining Social Media Marketing. The web has become a community and not only should your business be a part of this community, it needs to take a more active part of it than do your competitors.
There are two main reasons way social marketing is a highly effective tool. First, when you go about advertising in a social network, for example, you are able to target your ad according to specifics given to you by the user himself. The users today give away a lot of information about themselves: their personality, likes and dislikes, interest fields, favorite books and music and so on. This gives you the power to reach the exact profile of users who is most relevant for your type of product/service, by doing so you maximize the potential to turn the user into a paying customer and to turn your marketing efforts into revenues. Second, the power of information passed from one user to another is literally unbounded. In a survey from 2010, over 90% of people stated they would consider buying a product if it were recommended by a friend or acquaintance. This type of mouth to ear advertising is called viral advertising. Adgorithms.com can help you utilize this cheap, quick and easy tool for your own good.
What are the different social channels by which we can distribute your business needs?
Social networks – Facebook, MySpace, Bebo, Linkedin, Twitter, Google Buzz and so on. Advertising via social network sites entails many benefits. As aforesaid, publishing on social network sites is highly effective since you target the audience according to his own statements. Second, since it’s relatively easy and fast to reach a well targeted audience through social network sites, we can use this audience as distributors of your product/service. As noted previously, over 90% of users stated they would consider buying a product if a friend or acquaintance will recommend it.
Advertising via Applications, Games and Widgets – Another way to attract traffic to your site is publishing ads in applications, widgets and games, both on social networks and online gaming sites.
Blogs and Forums – blogs & Forums can be a powerful tool if used smartly. The power of these two is reflected through the possibility of communicating directly to your target audience, and on a personal level.
Multimedia Sharing – when a costumer searches for a product and comes across your video, the chances of him visiting your website and making a sale are infinitely higher. Moreover, creating a video about your product/service and promoting it on websites like YouTube and Yahoo! Video can help you create a buzz and also improve the ranking of your website on search engines so that more people will be exposed to it.
Our experts at Adgorithms.com understand the importance of social media marketing and use it as an independent marketing method and as a complementary method to all other marketing channels like SEM, SEO, affiliate marketing, etc. We also understand that your product/service is one of a kind and thus needs a customized marketing plan, one that will quickly achieve your marketing goals and will help you increase your ROI.