Search engines have become a main knowledge source and start up point for online web users. Every day, millions use search engines to find goods or services. As a result, SEM (Search Engine Marketing) has been growing faster than any other means of advertising, offline or online.
Adgorithms.com is here in order to make your business appear on the first page of the search engine, whether naturally, through means of organic search optimization (SEO) or artificially through paid search advertising (Pay Per Click – PPC). Adgorithms.com’s professionals will build a strategic marketing plan to manage your SEM campaign so that your product/service will be manifested to the largest clientele possible. We will not only increase the amount of unique visitors to your site but will also improve the ratio between visitors and paying customers (conversion optimization), thus quickly and effectively leveraging your investment.
It is important to understand that although almost anyone can create a SEM campaign, most cannot achieve positive ROI (Return On Investment) and actually make money for you through these sources. Our experts at Adgorithms.com will continuously fine-tune your SEM campaigns using our inimitable optimization technology which enables us to get the most out of every click and using means of data-analysis, all in order for your revenues to grow. We will find the most profitable mix of advertising channels and methods for your online store/service using our expertise, knowledge and creativity.
As stated, Search Engine Marketing is consisted of both natural search engine optimization – SEO and paid search engine marketing, also known as Pay Per Click advertising – PPC.
PPC – Pay Per Click
Pay Per Click advertising is a type of advertising in which you are required to pay a service charge every time a potential client clicks on an ad you placed on one of the search engines and enters your website.
When managed correctly, a pay per click campaign is a powerful tool, one that can ensure a large amount of quality traffic to your website. Since the field of PPC advertising is growing rapidly, the price and competition on the first rankings is about to get tougher. In order to use this powerful tool in a cost-effective way that will attract quality traffic to your website and drastically increase your ROI, you will want to work with a proven methodology, with state of the art optimization technology and especially with highly creative individuals that will make sure to bring you the best results with minimum wasted money or time.
SEO – Search Engine Optimization
90% of search engine users will click the search results they find on the first page of the search engine. SEO is the process of modifying the website, its coding, content, keywords, etc. in order to improve its ranking in the search engines and, as a result, attract more potential clients to your site.
We at adgorithms.com continue to elaborate our methods and abilities in order to anticipate and prepare for the unending changes in search algorithms used by different search engines.