Statistics show that 95% of users leave a site without making a transaction, and the ones re-targeted are 70% more likely to complete a purchase.
Re-targeting allows you to target users that have previously visited your site with ads and banners across the web. With re-targeting you only target users that have visited your site in the past and have had experience with your specific brand. You can even choose to target users that have visited a specific page on your site and not all visitors. Needless to say this targeting tool is highly effective in reaching the precise audience at precisely the right time, as they are mostly interested in what you have to offer and are prone and ready to complete a transaction.
How is our re-targeting better than others?
By creating multiple segments we can re-target the user according to his navigation history on your site and show him the exact right message at the right time. For example, if your site sells electronics you can target and show one ad to users interested in cameras and another ad to users interested in GPS.
Our RTB technology is connected to many of the major networks and exchanges in the world. Our Tremendous reach enables us to re-target the user wherever he goes. With over 150 billion impressions monthly, most chances you will be able to re-target your user anyplace, anytime.
How does Re-targeting work?
You place a re-targeting pixel on your site (or on a specific page in your site). When visitors visit your site they are “cookied” and become a part of your audience. As they visit other websites in the network, you re-target them and display your ad to them, and this time with a more appealing offer (for example, a 15% discount). Let’s say you are browsing the web for digital cameras. You enter a website, don’t find what you’re looking for and decide to leave the website. You move over to your favorite online newspaper, and suddenly, you see an ad for the same brand of cameras appearing next to the article you are reading, introducing the camera you were interested in for $100 discount. This is re-targeting combined with real time bidding!