Contextual targeting helps you reach potential customers as they read webpages related to your products or services.
This targeting method fits the content of a specific page with the ads displayed, that way, your ads will appear only on relevant pages and you will reach a more qualified/targeted audience.
Advantages of contextual targeting:
- Increased ROI rates.
- Minimized ad spend by targeting per page and not per website.
- Highly relevant ads.
- Ability to reach niche areas.
How does contextual targeting work?
Our system scans websites in search of keywords and phrases and then matches them with ads containing the same keywords. For example – if you wish to advertise cheap flights to Rome, we will place your ad on a blog describing a trip to Europe. This is a win-win situation, The users wish to see fewer irrelevant messages, and you, as the advertiser, want to increase the likelihood that users will click your ads. By placing ads that meet the user’s interests at that given moment, you increase the chances of a click.