As a performance advertising network, Adgorithms.com will make sure to get your ad the exposure you are looking for and as a result increase the number of potential paying customers to your site.
Adgorithms.com Performance Ad Network will deliver high quality visitors coming from thousands of supreme sites which gather into one unique network. But the mere size is not enough in this case. Only when integrated with our targeting technology will you reach the exact audience you need. Our unique and rich network helps us leverage what is known as contextual and behavioral advertising. How? The volume of contextual and behavioral data we collect from our sites is infinitely larger than any other network, that gives adgorithms.com the knowledge and tools to efficiently target the audience you are looking for.
Adgorithms.com will help you determine exactly who should be exposed to your ad, when, and using which channels. We offer targeting via demographic, geographic, day part and behavioral characteristics, as well as retargeting. Advertising your message to a well targeted audience will maximize your marketing efforts, that way, you can rest assure to get the best out of every dollar you spend.
After we reached high quality traffic and targeted the specific audience suitable for your product/service, we at Adgorithms.com never stop. We continuously optimize your campaign with one goal in mind – to keep increasing your ROI. Using our simlex3 algorithms allows us to gather and analyze data in order to learn more about your targeted audience and improve the performance of your campaign.
Contextual Advertising – Contextual Targeting
Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing. For example, if you are visiting a website concerning travelling in Europe and see an ad pops up offering a special price on a flight to Italy, that’s contextual advertising. Contextual advertising is also called “In-Text” advertising or “In-Context” technology. How does it work? Adgorithms.com’s innovative technology systems scan a website’s content in search for keywords and phrases. We then match the outline of the website with targeted ads. Contextual advertising has become a major revenue source, both for publishers and for advertisers. Since the ads reach exactly the right audience at exactly the right time, the chance for a click is much greater.
Behavioral advertising – Behavioral Targeting
Another form of targeted advertising is Behavioral advertising or Behavioral Targeting. Behavioral Targeting is a form of advertising in which we use the user’s surfing habits in a way that allows us to maximize the effectiveness of your campaigns. Psychological studies have shown that behavior can determine a person’s actions, that means that if we understand what the user is interested in, we will be able to convert that interest into a sale. For that reason per se, behavioral targeting has the highest conversion rates compared to other advertising methods. How does it work? We collect data such as browsing habits, search queries and websites history in order to learn as much as possible on each user’s interests in a specified time period. That gives us the ability to tailor the user with the ads most appealing to him, resulting, without a doubt, in a purchase.
Contextual and Behavioral advertising can be not only ineffective if done poorly but also very expensive. Let the experts at Adgorithms.com extract everything there is out of this amazing tool called Contextual and Behavioral advertising.