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Client Success

200% increase in profitable users for Gaming Mogul Travian Games as a result of integration with Adgorithms’ Autonomous Marketing software

Adgorithms optimization feedback is provided fast, which allows for an easy optimization
process and overall productive partnership. As one of our top partners we will continue to expand the partnership with Adgorithms to include campaigns for new and updated titles, cross platform additions, and new mobile titles. We have a really good partnership, great key account managers, and quick and easy communication.
Katrin Klusch, Senior Key Account Manager | Travian Games

5x

Increase in
New Players

200%

Increase in Profitable Users

4x

Increase in
ROI

Goals

  • Produce high volumes of conversions across geos
  • Optimize for profitable players as volume increases
  • Deliver maximum number of profitable players as campaign improves on itself over time

Process

  • Maintaining a campaign state which mimics that of a new game
  • Says Klusch, “One of my biggest challenges is bringing in profitable users for the games”
  • Sustainability of player volume and quality

Results

  • Dramatic increase in volume of players
  • Reached formidable measurements for quality by advertiser’s standards
  • Continued improvement in delivery of ROI across lifetime of campaign

About Travian Games

Based in Munich, with developing studios in Hamburg and Cologne and community managers all over the world, Travian games has become one of the top browser based multiplayer game companies in the world. Known for game quality and user enjoyment, Travian develops, publishes and markets all its games, which include Travian, Rail Nation and goalunited. The games are published in every country in the world in 42 languages with more than 150 million registrations to date.