Adgorithms Announces Geoff Farris as New Chief Revenue Officer
New York, NY, July 2016
Adgorithms Inc., (LSE: ADGO), a provider of artificial intelligence (AI) marketing and advertising solutions, today announced Geoff Farris as the company’s new Chief Revenue Officer (CRO). As CRO, Farris will lead and drive Adgorithms’ revenue growth, overseeing both new business and account management. Central to Adgorithms’ growth is “Albert” the first-ever autonomous marketing platform capable of executing highly targeted and effective marketing and advertising campaigns across channels – paid and nonpaid – and devices, at a pace and scale that is no longer humanly possible. Improving its performance through optimization and self-learning and providing full transparency every step of the way, Albert frees marketers to focus on higher value problem solving.
Farris has over twenty years of relevant management experience in technology consulting, web 2.0, service-oriented architecture and social media strategies. He comes to Adgorithms from Sharablee, Inc., where he was CRO.
Before Sharablee, Inc., Farris was at Tracx US, Inc., where he served as Executive Vice President and was CRO. Before Tracx, Farris served as Executive Vice President of Sales & Sales Operations at Visible Technologies, Inc. Before Visible Technologies, Farris was President and Chief Executive Officer of Bueller’s, a private investment firm. Before Bueller’s, he served as the Regional Vice President for Enterpulse, a national technology-services firm focused on process improvement solutions leveraging portal, content management and BPM technologies within SOA environments. Earlier, he served as Regional Vice President with Groundswell, a national services firm where he played an integral part in the merger between Groundswell and Enterpulse. Farris has also held leadership positions in interactive marketing services firms, Syllogy Partners and e-Media.
“When we set about the search for a new CRO, we needed someone with a highly specialized and specific skill set,” said Adgorithms CEO and Founder Or Shani. “Geoff checked all the boxes, having the software background, the proven results in sales, and the experience in numerous fast-paced, growth companies. We’re thrilled to have Geoff on board.”
Founded in 2010, Adgorithms liberates marketers from the pain and complexities of modern marketing. The company built “Albert” – the first-ever artificial intelligence marketing platform – to serve as a highly intelligent and sophisticated member of a marketing team that is able to perform many of the manual, time-consuming tasks that exist throughout a marketing campaign – from digital media buying to execution to optimization, and analysis. Albert also offers proactive, ongoing insights and recommendations on information he has learned and uncovered along his journey. Leading brands such as Harley Davidson and Made.com are leveraging Albert’s artificial intelligence capabilities to increase and accelerate revenue, make more informed investment decisions and reduce operational costs – and do it at a pace and scale that has not previously been possible. For more information visit www.adgorithms.com