Adgorithms Announces Amy Inlow as New Chief Marketing Officer
New York, NY, July 2016
Adgorithms Inc., (LSE: ADGO), a provider of artificial intelligence (AI) marketing and advertising solutions, today announced Amy Inlow as the company’s new Chief Marketing Officer (CMO). As CMO, Inlow’s primary task will be raising awareness for Adgorithms’ “Albert” the first-ever autonomous marketing platform capable of executing highly targeted and effective marketing and advertising campaigns across channels – paid and nonpaid – and devices, at a pace and scale that is no longer humanly possible. Improving its performance through optimization and self-learning and providing full transparency every step of the way, Albert frees marketers to focus on higher value problem solving.
An award-winning marketer with 20 years of strategic marketing and communications experience in the technology industry, Inlow comes to Adgorithms from Tracx where, as CMO, she led the company’s go-to-market strategy. During her tenure at Tracx, the company won more than sixteen awards for their best-in-class product, and her team was recognized by B2BMarketer as a finalist for their account-based marketing strategy.
Prior to Tracx, Inlow spent several years at Experian Marketing Services leading the transformation of the CheetahMail organization and brand, to cross-channel marketing, and finally to the Marketing Suite. While at Experian, Inlow built and oversaw a marketing team and lead generation machine that influenced more than 70 percent of the company’s pipeline, quadrupling the amount of quality, inbound leads through aggressive content marketing, which consistently beat best-in-class funnel and pipeline contribution metrics. Inlow also established and ran Experian’s Client Advisory Board, which consisted of top marketers from several marquee brands. Before Experian, Inlow held global marketing leadership roles at Operative and LivePerson.
“There’s been an overabundance of noise in the adtech and martech worlds with the move to digital – and across numerous channels and devices. Having a great product is only half the battle. To stand out, you must have effective marketing,” said Adgorithms CEO and Founder Or Shani. “Amy has been at the helm for several breakthrough marketing initiatives over the course of her career, and she possesses a natural ability to make complex technologies easily understood. We’re thrilled, and lucky, to have her.”
Inlow holds a BA in Communications and English from Boston College and lives in Connecticut with her family.
Founded in 2010, Adgorithms liberates marketers from the pain and complexities of modern marketing. The company built “Albert” – the first-ever artificial intelligence marketing platform – to serve as a highly intelligent and sophisticated member of a marketing team that is able to perform many of the manual, time-consuming tasks that exist throughout a marketing campaign – from digital media buying to execution to optimization, and analysis. Albert also offers proactive, ongoing insights and recommendations on information he has learned and uncovered along his journey. Leading brands such as Harley Davidson and Made.com are leveraging Albert’s artificial intelligence capabilities to increase and accelerate revenue, make more informed investment decisions and reduce operational costs – and do it at a pace and scale that has not previously been possible. For more information visit www.adgorithms.com